ISPO links with JOOR in long-term deal

By

Sandra Halliday

Published
Nov 6, 2023

In what it says is “a significant development for the global wholesale sports industry”, digital wholesale ecosystem JOOR and giant sports tradeshow ISPO Munich have entered into a “long-term” partnership. 

They’re using JOOR’s wholesale platform and vast global network in a collaboration that aims “to enhance and extend the digital selling opportunities available to ISPO brands, with tools designed to drive business growth in the dynamic realms of sports, outdoor, and lifestyle”.

Christoph Rapp, Head of Sales at ISPO Group, said its goal is to “find and develop relevant products and innovative services for our industries. This also includes a digital extension of physical trade fairs. We are therefore delighted to have found in JOOR a partner that brings significant added value to our community, with their extensive network and robust digital offering”.

Tradeshows are increasingly forming partnerships with digital operators to enhance their overall offer and linking up with a wholesale ecosystem of JOOR’s size and reach clearly makes strong commercial sense.

The partners said the deal brings a “highly beneficial digital component to the trade fair, bridging the gap between sports and outdoor brands with fashion and lifestyle retailers”.

ISPO Munich, which takes place over the last three days of this month, will also see JOOR offering a presentation on its own stand and discussing topics in the show’s Future Lab.