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Media

Celebrity link-ups drive Coco de Mer sales higher says CEO

Celebrity link-ups drive Coco de Mer sales higher says CEO

Celebrity tie-ups can spark a strong sales uplift. Put supermodel Helena Christensen together with luxury lingerie brand Coco de Mer and you have 50% sales growth while helping power the London-based brand globally.
Fashion
Media
Podcast: Walter Butler of Butler Industries analyses strategic investment in luxury

Podcast: Walter Butler of Butler Industries analyses strategic investment in luxury

Butler Industries CEO Walter Butler is the latest guest of the LuxurynsightXFashionNetwork podcast. He talked to Godfrey Deeny about his career, sharing his experience as a serial luxury industry investor (in English).
Luxury
Media

What Goes Around Comes Around expands digital presence

Luxury vintage curator What Goes Around Comes Around (WGACA) announced on Thursday the launch of a new original shoppable content initiative.
Luxury
Retail

Claire's launches series with Sony Pictures Television

Claire’s announced on Wednesday a collaboration with Sony Pictures Television – Kids (SPT – Kids) to bring forth a new series tailored for young people for the global marketplace.
Fashion
Media

Campaigns

Sheep Inc unveils AI-based campaign

Sheep Inc unveils AI-based campaign

​The industry has been speculating all year about how artificial intelligence (AI) will impact fashion, and one thing that's becoming clear is that it's already having an effect on ad campaigns.
Fashion
Campaigns
Ami celebrates bag launch with London treasure hunt

Ami celebrates bag launch with London treasure hunt

French premium fashion brand Ami Paris is launching a London treasure hunt to celebrate the launch of its Paris Paris bag as gaming continues to be a key way to market fashion.
Fashion
Campaigns

Italy’s Gucci names artist Jay Park as global brand ambassador

Gucci has announced R&B artist Jay Park as the global brand ambassador for the house.Since his debut back in 2008, Park has showcased his talent as a singer-songwriter, dancer, and producer.
Luxury
Campaigns

Scotch & Soda names Joe Jonas first brand ambassador

Dutch fashion brand Scotch & Soda announced on Wednesday the appointment of Joe Jonas as its first-ever brand ambassador.
Fashion
Campaigns