Nativa to join Stella McCartney at upcoming Paris Fashion Week

Nativa, a leading supplier of sustainable luxury merino wool, has been invited to participate in the ‘Stella Sustainable Market’ which will be held during the brand’s Summer ’24 Paris Fashion Week catwalk show. The company has worked with the fashion house since 2019.

By joining Nativa, the world’s leading fashion brands such as Stella McCartney, Gucci, and Pangaia are able to prove their commitment to transparency, sustainability, and responsibility. Nativa is honoured to introduce its farmers by name and encapsulates and embraces the standards of responsibility expected by today’s global fashion consumers, the company said in a press release.

Part of 150-year-old French Chargeurs Group, Nativa was born out of a passion for a fibre of very high quality, while supporting animal and soil welfare, as well as farming communities around the world.

A pioneer of regenerative farming, Nativa is based on four fundamental pillars—Animal Welfare, Corporate Social Responsibility (CSR), Environmental Practices, and Land Management. Nativa is committed to transparency and integrity with a certification process conducted by independent groups which independently visit farms and industry partners for approval.

When it comes to industry standards, Nativa wool holds a dual RWS-Nativa certification. This states that Nativa wool complies with the Responsible Wool Standard (RWS), while incorporating additional requirements, guaranteeing the highest wool standards. All Nativa wool incorporates Nativa Blockchain, which digitally tracks and logs every step of the wool’s journey, from farm to brand.

“Nativa is pioneering a new way of producing the world’s finest merino wool. By supporting our farming partners through regenerative farming practices and instilling trust and traceability throughout the fashion supply chain with blockchain, consumers can feel confident in the quality and strictest environmental and ethical standards when they see the Nativa name,” said Nicolas Sapelli, Nativa sourcing director.

At the heart of Nativa’s identity are its farmers with Nativa working hand-in-hand with regenerative farmers in Australia, Uruguay, Argentina, and the US. Nativa’s partnership network also extends to leading research institutes, universities, and sustainability pioneers, such as Quantis, a leading environmental sustainability consultancy.

Taking sustainability further, Nativa Regen is Nativa’s global Regenerative Agriculture Programme. Nativa Regen improves the quality of the soil and restores natural biodiversity at the farm level, resulting in better nutrients, cleaner water, and a healthier overall habitat. Nativa Regen assists nature in what it does so well—providing balanced ecosystems where all beings, large and small, cohabitate. This restores hope in a system in which animals, plants, and people can work together to thrive, added the release.