Mytheresa and Flamingo Estate open holiday pop-up

By

Jennifer Braun

Published
Nov 23, 2023

Luxury online retailer Mytheresa and lifestyle brand Flamingo Estate are teaming up once again to open a holiday pop-up experience on the West Coast. 

Taking place from December 1 to the 24, the 'Mytheresa x Flamingo Estate Holiday House', powered by Google, will run in a 1,500 square-foot candy-adorned house located in Highland Park, Los Angeles.

The immersive space will see Flamingo Estate's distinctive interiors recreated room by room entirely from gingerbread. Lifesized 'carnival cutouts' of iconic Mytheresa luxury ready-to-wear and accessories, all made of gingerbread, will be scattered throughout the space.

The pop-up will feature a curated selection of luxury products from Mytheresa, including a dream fashion closet showcasing a selection of fashion and home accessories, all shoppable through QR codes. Likewise, the Holiday House will house a European-style corner bakery whipping up custom Mytheresa, Flamingo Estate, and Google-branded cookies.

The opening follows a successful summer partnership. Mytheresa and Flamingo Estate teamed up to open the 'Summer Body Shop' in East Hampton, in July. 

"Opening our second physical experiential installation, together with Flamingo Estate on the West Coast felt like the perfect 'unexpected' moment to further bring this wonderful  partnership to life for the Holiday Season,” said Heather Kaminetsky, president of Mytheresa North America. 

“We wanted to bring our customers a combined and truly unique, luxurious and immersive shopping experience - one that allows us to engage and inspire our customers throughout this festive time and to bring our curated luxury offering to them in a more physical way.”

Richard Christiansen, founder and CEO of Flamingo Estate, added: ”Mytheresa continues to be an incredible partner and we decided to expand upon the magic we created together last summer on the East Coast by bringing our signature Flamingo Estate style of whimsy and inspiration back home to Los Angeles for the most mind-boggling, holiday experience we could conceive of. Creating this world of fantasy was  the ultimate treat and I cannot wait to share it with the community."