La Redoute relies on professional sellers to transform its second-hand offer
After launching its La Reboucle second-hand offer at the beginning of 2021, La Redoute is going one step further by joining forces with several specialist partners to roll out a CtoBtoC second-hand offer, offering selections of verified products that can be returned within thirty days.
"This CtoBtoC service, which is perfectly in line with La Redoute's CSR policy, brings a different offering to the e-commerce ecosystem," says deputy managing director Amélie Poisson, "thanks to a listing on our platform of trusted professional sellers, carefully carried out by La Redoute."
The aim of this redesigned version of La Redoute's second-hand business is to compete with Lithuania's Vinted. To face up to this challenge, La Redoute has sought out a number of specialist professionals, including second-hand fashion players Rediv (men, women, children), Crushon (men, women), Omaj (women), Smala (children) and Debongout (furniture and decoration).
This change of strategy is accompanied by a change of visual identity for La Reboucle. The Carré Noir agency has given the platform a graphic form in keeping with that of La Redoute, using the square logo and two arrows turning on themselves, suggesting the circularity of the offering.
La Redoute currently generates more than 90% of its sales on the Internet. The company also has 12 directly-operated shops and 50 corners in Galeries Lafayette stores. The company, which claims 12 million unique visitors a month, operates in some twenty countries, notably via subsidiaries in Belgium, the UK, Switzerland, Portugal, Spain and, since January this year, Italy.
The global second-hand fashion market was worth $177 billion (€168 billion) in 2022, according to GlobalData, which sees the market reaching $350 billion by 2027.
In France, 36% of clothing consumers have already tried second-hand clothing, according to OpinionWay.
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