Coastal Cowgirl Trend (Livetrend)

Rugged & Dreamy. The #coastalcowgirl trend is the country-inspired, younger version of the previous coastal grandmother look that hooked TikTok in 2022. While the last year was big on linen pants and maritime sweaters folded over plain white T-shirts, the latest trend is fuzing beach and country in a more youthful way.

The emerging look is driven by a current hype around festivals such as Coachella and is defined by a distinctly easy breezy country aesthetic. Here, flowing long skirts, crochet tops, denim items, ruffled and tie-up tops, cowboy boots and other Western elements are worn with a relaxed beach allure. The look is both – rugged and soft.

We see free-flowing silhouettes in lightweight materials being contrasted with rigid details from the ranch, taking chunky belts, buckles or big gold jewelry for example. The coastal cowgirl look is an easy update for bohemian summer drops and combines contemporary pieces with vintage details, textiles and patterns.

Data to drive Creativity.
Livetrend is a solution that offers 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend provides you with diverse analysis of trend evolutions, from concepts, products, colors and details to prices, within the current fashion market. This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks. As a new & pioneering feature, Livetrend has integrated generative AI to visualize tomorrow’s trends via predictive images.

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